Brand Battles: Starbucks Goes After 'Starbarks' Pet TM

By Tiffany Hu (May 20, 2022, 8:03 PM EDT) -- In Law360's latest roundup of new actions at the Trademark Trial and Appeal Board, Starbucks is trying to block a trademark application for "Starbarks," its latest effort to curb pet-related brands from using its name — and four other cases you need to know about.

Trouble Brewing Over 'Barks'

Starbucks Corp. went to the board on Monday to stop Robert A. York from registering the word "Starbarks" as a trademark for a website that provides information on pet food and toys for particular breeds.

Starbucks doesn't specifically own a registration for a pet information website, but its brief characterized the services...

Stay ahead of the curve

In the legal profession, information is the key to success. You have to know what’s happening with clients, competitors, practice areas, and industries. Law360 provides the intelligence you need to remain an expert and beat the competition.


  • Access to case data within articles (numbers, filings, courts, nature of suit, and more.)
  • Access to attached documents such as briefs, petitions, complaints, decisions, motions, etc.
  • Create custom alerts for specific article and case topics and so much more!

TRY LAW360 FREE FOR SEVEN DAYS

Hello! I'm Law360's automated support bot.

How can I help you today?

For example, you can type:
  • I forgot my password
  • I took a free trial but didn't get a verification email
  • How do I sign up for a newsletter?
Ask a question!