Brand Battles: Starbucks Goes After 'Starbarks' Pet TM

By Tiffany Hu (May 20, 2022, 8:03 PM EDT) -- In Law360's latest roundup of new actions at the Trademark Trial and Appeal Board, Starbucks is trying to block a trademark application for "Starbarks," its latest effort to curb pet-related brands from using its name — and four other cases you need to know about.

Trouble Brewing Over 'Barks'

Starbucks Corp. went to the board on Monday to stop Robert A. York from registering the word "Starbarks" as a trademark for a website that provides information on pet food and toys for particular breeds.

Starbucks doesn't specifically own a registration for a pet information website, but its brief characterized the services...

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