Firms Must Wise Up To Digital Marketing

Law360, New York (March 18, 2010, 3:02 PM EDT) -- Although a growing number of law firms are trying their hand at digital marketing techniques, many aren't adapting quickly enough to the new realities of the Web 2.0 world, legal industry experts say.

Tighter budgets and a tougher business climate have led some firms to rethink their cautious approach to marketing by turning to social media channels, including Twitter, LinkedIn, Facebook, blogs, Martindale Connected, MySpace, Plaxo and Spoke.

But when it comes to technology and the expertise to use online forums correctly and efficiently, experts say...
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