Another Weapon In The Midsize Firm Arsenal

Law360, New York (April 9, 2010, 10:42 AM EDT) -- Since the downturn of late 2008, much has been written about unprecedented advantages for midsize law firms. The commentary has justifiably focused on the cost-efficiencies as well as the more personalized attention they ostensibly provide clients. Midsize firms are hoping that clients, having sampled the benefits, will continue to feel more secure about retaining them once the economy improves. There are two missing links in this equation.

First is marketing: how to deliver the message to clients while they still feel need for the benefits midsize...
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