South Butt Settles With North Face In Trademark Spat

Law360, New York (April 5, 2010, 1:21 PM EDT) -- A trademark infringement and dilution lawsuit brought by The North Face Apparel Corp. against The South Butt LLC, a self-styled parody of its more well-known rival, has been settled, according to an attorney close to the case.

The parties — which also include defendant Williams Pharmacy Inc., a Missouri retailer that sells South Butt products — have reached an oral agreement and are still trying to hammer out the details and complete final documentation to end litigation in the U.S. District Court for the Eastern District...
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