The How-To's Of Brand Protection

Law360, New York (April 29, 2010, 5:33 PM EDT) -- Fake goods have always been a thorn in the side of established apparel brands, and with the Internet giving companies the means to transcend traditional borders, counterfeiting is only poised to become an even bigger problem. But companies can do a lot to protect their brands — even in the age of fast, cheap fashion, experts say.

The old model of counterfeiting — which operated pyramid-style with a single group or leader at the top — is long gone, said McCarter & English LLP partner Harley...
To view the full article, register now.
Law360 Pro Say Podcast
Check out Law360's new podcast, Pro Say, which offers a weekly recap of both the biggest stories and hidden gems from the world of law.