The Legal Limits Of 'Green' In Green Marketing

Law360, New York (May 21, 2010, 11:37 AM EDT) -- The relatively recent expansion of green marketing has renewed interest in the fairness of green marketing claims. Logically, every business that touts the saving of time and energy through its products or services may be able to make a green advertising claim. However, the most controversial green claims are those made by companies that are entering the market with a new or improved offering, particularly one developed in response to the current upsurge in demand for green products that are in some way environmentally friendly or...
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