Yahoo To Snap Up Web Content Producer

Law360, New York (May 18, 2010, 6:35 PM EDT) -- Yahoo Inc. announced Tuesday that it would acquire Associated Content Inc., a website that pays contributors to write articles on thousands of topics, a move aimed at providing more personalized and high-quality content for the Internet portal's 600 million users.

The deal, the terms of which were not disclosed, is also designed to provide Yahoo's advertisers with even more opportunities to engage consumers. With knowledge of people's interests through its search products, Yahoo said it planned to use the acquisition to create new content around those...
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