Firms Chop Partners Off Name To Improve Marketability

Law360, New York (May 25, 2010, 6:18 PM EDT) -- In an increasingly competitive legal market, both large and midsize firms such as Cooley LLP and Sands Anderson PC are slicing partners from their official names for the sake of marketing simplicity, and experts say it probably won't be long before even more follow suit.

Cooley, formerly known as Cooley Godward Kronish LLP, filed its new name with New York's Division of Corporations in March. The name change of Sands Anderson, formerly known as Sands Anderson Marks & Miller, became effective on March 1.

Not surprisingly,...
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