Kellogg Accepts Ad Limitations For False Health Claims

Law360, New York (June 3, 2010, 7:18 PM EDT) -- For the second time in about a year, Kellogg Co. has agreed to advertising restrictions to resolve a Federal Trade Commission probe over questionable health claims the food giant made about its cereals.

The FTC said Thursday that Kellogg has agreed to expand a settlement order the two parties reached in 2009. The company is now prohibited from making claims about any health benefits of any of its foods unless the claims are backed by scientific evidence and are not misleading.

Under the original settlement, Kellogg...
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