RJR Found In Violation Of Calif. Advertising Deal

Law360, New York (June 30, 2010, 5:58 PM EDT) -- A California state appeals court has affirmed a ruling finding an R.J. Reynolds Tobacco Co. advertisement violated California's agreement with the tobacco industry over the use of cartoon images in marketing.

A three-judge panel on Tuesday found that the four-page spread for Camel cigarettes in Rolling Stone magazine qualified as a cartoon, under the master settlement agreement reached with California and most other states over tobacco advertising, according to the opinion from the California Court of Appeal, Fourth Appellate District, Division One.

The court also refused...
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