Paul Weiss Reps ADP In $400M Cobalt Purchase

Law360, New York (July 9, 2010, 2:26 PM EDT) -- Outsourcing solutions company Automatic Data Processing Inc. agreed Friday to pay $400 million in cash for automotive digital marketing company Cobalt Group Inc.

ADP has inked a definitive agreement for Seattle-based Cobalt, which specializes in helping automotive companies deal with online marketing, the companies said.

"For over 15 years, Cobalt's mission has been to enable [original equipment manufacturers] and dealers to work together to use the Internet to influence prospects as they move from product awareness to purchase and provide more timely services to existing owners,"...
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