GSK 'Triple Protection' Trademark Too Generic: Colgate

Law360, New York (July 30, 2010, 7:00 PM EDT) -- Colgate-Palmolive Co. has hit rival GlaxoSmithKline LLC with a suit seeking a declaratory judgment that Colgate’s use of the phrase “Triple Action” on its toothpaste products does not infringe GSK’s trademarked phrase “Triple Protection.”

GSK’s phrase and its image of a toothpaste “nurdle” — a small dollop of toothpaste — used in the packaging of Aquafresh products are too generic to warrant trademark protection, Colgate said in a complaint filed Thursday in the U.S. District Court for the Southern District of New York.

The suit follows...
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