Corporate Piracy Efforts: Cost Center Or Profit Center?
August 17, 2010, 1:03 PM EDT
Law360, New York (August 17, 2010, 1:03 PM EDT) -- Conventional wisdom says that the anti-piracy programs of large corporations, from a corporate budget perspective, represent a necessary evil: a costly effort that must be undertaken to protect the integrity of the corporate brand and to deter would-be counterfeiters from illegally exploiting the valuable intellectual property rights of the corporation. Yet, that is far from the only way to view brand protection efforts, and it may actually be the least accurate.
Truly effective brand protection programs ought not to be seen as cost centers, but rather...