Lego Loses Bid To Protect Brick Shape In EU

Law360, New York (September 14, 2010, 11:49 AM EDT) -- The European Union's highest court on Tuesday tossed Lego AS' latest attempt to regain a trademark for the shape of its famous toy bricks, ruling that companies can't protect a purely functional shape design from competition indefinitely under EU trademark law.

The European Court of Justice rejected Lego's claims that its brick design merited trademark protection because it was not the only shape that could be used to create interlocking building blocks, noting that allowing companies to register a purely functional shape would probably let the...
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