CoolBrands Sues Weight Watchers For $360M Over Trademark Licensing Deal

Law360, New York (August 11, 2004, 12:00 AM EDT) -- The battle over the collapsed trademark licensing deal between frozen treats maker CoolBrands International Inc. and Weight Watchers International is escalating, with CoolBrands suing Weight Watchers for $360 million in response to a lawsuit filed by Weight Watchers last week.

The lawsuit, filed in New York Supreme Court and announced Wednesday, follows one by Weight Watchers against Toronto-based CoolBrands last week over alleged violation of a license pact if it continues to sell products carrying the diet company's name.

CoolBrands' suit says Weight Watchers "unlawfully entered...
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