Vitaminwater Hits Back In Trademark Spat With Rival

Law360, New York (October 15, 2010, 3:07 PM EDT) -- The Coca Cola Co. unit that makes Vitaminwater has fired back in a declaratory judgment suit filed by a competitor in the enriched water arena, claiming that its rival's Multi-Vitamin Enhanced Water packaging infringes its registered trademarks and trade dress.

That unit, Energy Brands Inc., which does business as Glaceau, lodged the counterclaims Thursday in the U.S. District Court for the Southern District of New York. The counterclaims come two weeks after plaintiffs Multi-Vitamin Energy Corp. and Raymond Jaquez updated their complaint to allege additional unfair...
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