Colgate Fires Back In GSK's Toothpaste IP Suit

Law360, New York (October 19, 2010, 1:45 PM EDT) -- Colgate-Palmolive Co. has struck back in a trademark dispute with rival toothpaste maker GlaxoSmithKline LLC, alleging in counterclaims that a marketing phrase and the image of a striped glob of toothpaste don’t infringe a pair of GSK trademarks.

Colgate on Friday claimed in the U.S. District Court for the Southern District of New York that the phrase “Triple Action” and an illustration of a striped toothpaste “nurdle” — or glob of toothpaste — used in the packaging of Colgate products didn’t infringe GSK trademarks for the...
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