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Expert Analysis

Squeezing Coverage For False Labeling Claims

Law360 (December 14, 2010, 12:17 PM EST) -- Food and consumer goods companies are finding themselves under assault by both competitors and consumers for the way in which they label products. Companies' claims in their labeling and advertising concerning the quality, content or effectiveness of their products are increasingly scrutinized, and that scrutiny is resulting in lawsuits. Companies confronting such claims have turned to their insurers for coverage, but in many cases their insurers have turned them down. Companies must be aggressive and creative in pursuing these coverage claims, and should also investigate whether there are new products in the insurance marketplace that could fill any gaps....

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