Sherwin-Williams Hit With Suit Over 'Eco Pro' Mark

Law360, New York (January 19, 2011, 2:31 PM EST) -- Environmentally friendly paint company Eco Pro Painting LLC has launched a trademark and unfair competition suit against Sherwin-Williams Co., alleging the corporate giant stole its “Eco Pro” mark for use on a line of painting accessories.

Eco Pro, based in the Chicago area, filed the lawsuit Tuesday in the U.S. District Court for the Northern District of Illinois. It said Sherwin-Williams' use of the mark is likely to confuse consumers into believing that Eco Pro is somehow affiliated with the larger company.

“People will look at...
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