Casey's Says Subway 'Footlong' Mark Comes Up Short

Law360, New York (February 11, 2011, 6:50 PM EST) -- Casey's General Stores Inc. sued the owner of the Subway restaurant chain on Friday to secure a ruling that the sandwich maker has no trademark rights to the supposedly generic term “footlong.”

Casey's asked the U.S. District Court for the Southern District of Iowa to declare it has not infringed the rights of Doctor's Associates Inc. in a complaint filed by Edmund J. Sease and Christine Lebron-Dykeman of McKee Voorhees & Sease PLC.

Casey's, which runs about 1,600 convenience stores across the Midwest, recently rolled out...
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