Chrysler Sues To Defend 'Imported From Detroit' Mark

Law360, New York (March 15, 2011, 11:31 PM EDT) -- Chrysler Group LLC on Tuesday accused retailer Pure Detroit of illegally selling T-shirts featuring its tagline, "Imported from Detroit," which premiered in February in a dramatic two-minute Super Bowl commercial featuring rapper Eminem and iconic Detroit landmarks.

Chrysler launched a suit against Moda Group LLC — which does business as Pure Detroit — and its executives Kevin Borsay and Shawn Santo in the U.S. District Court for the Eastern District of Michigan, accusing them of marketing T-shirts and tote bags with the tagline despite Chrysler's repeated...
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Case Information

Case Title

Chrysler Group LLC v. Moda Group LLC et al

Case Number



Michigan Eastern

Nature of Suit



Arthur J. Tarnow

Date Filed

March 15, 2011

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