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Expert Analysis

High Court E-Cig Ruling Opens Door For FDA Challenges

By Bryan Haynes, Agustin Rodriguez and Michael Jordan ( August 29, 2025, 3:56 PM EDT) -- On June 20, in U.S. Food and Drug Administration v. R.J. Reynolds Vapor Co., the U.S. Supreme Court concluded that marketing denial orders issued by the FDA regarding new tobacco products can be challenged not only by the applicants — typically, the manufacturer or importer of the products — but also by retailers of such products.[1]...

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