Levi's EU Claim Tossed In Trademark Fight

Law360, New York (April 12, 2011, 1:57 PM EDT) -- Levi Strauss & Co. cannot use the U.S. court system to bring a claim against an online apparel retailer for reselling the trademarked goods in the European Union and diluting the Levi's brand, a California federal judge ruled Monday.

Judge Jeremy Fogel ruled that Levi's lacked subject matter jurisdiction to bring a claim under European trademark law in the U.S. District Court for the Northern District of California, granting AmericanJeans.com Inc.'s motion to dismiss one of seven claims in the suit.

Levi's sued AmericanJeans.com and its...
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