B4 U Txt: Will Your Ads Lead To A Class Action?

Law360 (April 20, 2011, 2:02 PM EDT) -- Companies nationwide are facing litigation over the use of text messages as part of their advertising campaigns. Recent months have seen a long series of class actions being filed against an array of companies by consumers who allege that they were sent text advertisements without their permission.

As text messaging spreads, it is useful for businesses to understand the statutory framework that governs advertising through text messages as well as key legal terms and the way these terms have been interpreted by the Federal Communications Commission...
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