Ciba Ends Combative Ads To Settle Bausch & Lomb Case

Law360, New York (April 21, 2011, 5:43 PM EDT) -- Ciba Vision Corp. agreed Thursday to cease its advertisements attacking the effectiveness of rival Bausch & Lomb Inc.'s ReNu MultiPlus contact lens solution in protecting against infection, resolving a Lanham Act suit in New York.

U.S. District Judge Michael A. Telesca approved the consent judgment permanently enjoining Ciba from launching any advertisement or marketing campaign related to the results of a study that found ReNu MultiPlus Multi-Purpose Solution has no disinfection efficacy against acanthamoeba cysts, which can be caused by the protozoans that collect on soft...
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