7 Tips For Successful Sponsorship Agreements

Law360, New York (May 10, 2011, 1:45 PM EDT) -- Attorneys are often approached for advice on sponsorship or product placement deals. Whether the sponsorship is strictly a financial sponsorship, an in-kind deal, service sponsorship, consumer packaged goods promotion or product placement, or is a marriage of any of those, there are some fundamentals that should necessarily be considered when negotiating and structuring the sponsorship agreement.

While seemingly straightforward and commonsensical, it, in fact, may be that very perception which, not infrequently, leads to a failure to consider these issues.

1) Do not assume your sponsorship deal will fall squarely into the same "box" as a previous deal.

Each deal will...

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