7 Tips For Successful Sponsorship Agreements

Law360, New York (May 10, 2011, 1:45 PM EDT) -- Attorneys are often approached for advice on sponsorship or product placement deals. Whether the sponsorship is strictly a financial sponsorship, an in-kind deal, service sponsorship, consumer packaged goods promotion or product placement, or is a marriage of any of those, there are some fundamentals that should necessarily be considered when negotiating and structuring the sponsorship agreement....

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