Footlong Food Fight

Law360, New York (May 11, 2011, 2:21 PM EDT) -- In an era where leading a healthy lifestyle is at the peak of public consciousness, voracious eaters take comfort — there's a nationwide feud in the food industry over the term "footlong." And, better yet, the healthy fast food alternative, Doctor's Associates Inc., better known as Subway, started it.

Footlong Fever

Five years ago, Subway franchise owner Stuart Frankel of Miami came up with a brilliant idea. He grew tired of the lag in sales on weekends in his Subway shop and decided to offer 12-inch...
To view the full article, register now.