Pom Fires Off Another Juice Trademark Suit

Law360, New York (May 13, 2011, 5:01 PM EDT) -- Pomegranate juice maker Pom Wonderful LLC, which has initiated numerous lawsuits recently to protect its marks, hit Meyer Valley Farms LLC with a trademark infringement and unfair competition suit on Wednesday in a California federal court over Meyer Valley's PerfectPoms juice.

Pom Wonderful, which markets several juice products under names that include the trademarked word "pom," claims that the name of PerfectPoms is misleading.

"By copying and using the Pom marks, defendants are intentionally trading on the substantial goodwill created by Pom," the suit claims. "Defendants'...
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