Fuel For Famous Trademark Protection

Law360, New York (July 7, 2011, 11:45 AM EDT) -- An owner of a trademark is protected, under federal law, against another using its mark or similar marks in a way that is likely to confuse consumers into believing there is some connection between the other’s good or services and the trademark owner (known as trademark infringement).[1]

An owner of a famous trademark has even greater protection: Federal law allows it to prevent another from using its mark or similar marks in a way that adversely affects the distinctiveness or positive reputation of the famous mark,...
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