Nivea Maker Settles With FTC Over Weight Loss Claims

Law360, New York (June 29, 2011, 2:35 PM EDT) -- Beiersdorf Inc. has agreed to pay $900,000 and stop claiming that its Nivea My Silhouette! skin cream can help users lose weight as part of a settlement over false advertising allegations, the Federal Trade Commission said Wednesday.

According to the FTC, Beiersdorf falsely claimed on nationwide television ads and sponsored search results on Google that using the cream could help consumers tone their stomachs and lose fat.

Earlier this year, Beiersdorf agreed to pay up to $3.1 million to settle two class actions alleging similar false advertising claims about the Nivea Good-Bye Cellulite cream and Good-Bye Cellulite patches, according to court...

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