ABA Study Clarifies Rules For Internet Marketing

Law360, New York (July 1, 2011, 7:33 PM EDT) -- The American Bar Association's Commission on Ethics 20/20 released its report on technology-based client development tools on Wednesday, recommending clarifications to rules regarding attorneys' advertising, duties to prospective clients and direct contact with prospective clients.

The commission, which evaluated how attorneys use marketing technology and social media tools like Facebook to advertise for clients, said that new restrictions weren't necessary and that the existing rules simply need to be clarified for the Internet age.

"The commission concluded that no new restrictions are necessary in this area,...
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