Trademark Can't Take Cognac's Name In Vain: EU Court

Law360, New York (July 14, 2011, 4:24 PM EDT) -- Cognac by any other name might not sell as sweetly, but the European Union's highest court ruled Thursday that a Finnish company can't trademark a beverage name including the protected designation of origin for a similar, non-French liquor.

The European Court of Justice concluded that if the drink covered by the trademark doesn't meet the requirements to use the "Cognac" designation — namely that it come from the eponymous region in France and meet various production criteria — the mark can't be registered.

As such, the...
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