Bayer One-A-Day False Ad Action Scrapped

Law360, New York (July 25, 2011, 4:08 PM EDT) -- An Arkansas federal judge on Friday dismissed a putative class action over Bayer Corp.'s One-A-Day gummies, vitamin supplements that are actually meant to be consumed two at a time, saying the packaging and instructions were not deceptive.

Plaintiff Brad Howard sued Bayer and Bayer HealthCare LLC in November, saying the use of the One-A-Day brand constituted a violation of the Arkansas Deceptive Trade Practices Act and an express warranty.

Howard said he paid for a product where one gummy equals one serving but instead received a...
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Case Information

Case Title

Howard v. Bayer Corporation et al

Case Number



Arkansas Eastern

Nature of Suit

Contract: Other


D. P. Marshall Jr.

Date Filed

November 16, 2010

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