Payday Loan Marketer Settles With FTC For $4.8M

Law360, New York (July 25, 2011, 3:17 PM EDT) -- The Federal Trade Commission announced Thursday that a federal court in California had belted Swish Marketing Inc. with a $4.8 million judgment for hoodwinking payday loan applicants into buying prepaid debit cards.

Swish Marketing operated dozens of websites that purportedly matched loan applicants with so-called payday lenders, and rigged the applications so that would-be borrowers unwittingly ordered a debit card, incurring up to $54.95 in exploitative charges, the FTC said.

“Hundreds of thousands of consumers incurred debits of between $39.95 and $54.95 for [debit cards] in...
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Case Information

Case Title

Federal Trade Commission v. Swish Marketing, Inc et al

Case Number



California Northern

Nature of Suit

Other Statutory Actions


Richard Seeborg

Date Filed

August 19, 2009

Law Firms

Government Agencies

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