Owens Corning Sues To Protect Pink Insulation Mark

By Abigail Rubenstein (August 9, 2011, 6:36 PM EDT) -- Owens Corning Intellectual Capital LLC filed a lawsuit in Georgia on Tuesday accusing U.K.-based Kingspan Insulation Ltd. of violating its trademark for pink building, roofing and ductwork insulation products.

The lawsuit maintains that in the U.S., Kingspan has sold insulation that mimics Owens Corning's trademark pink hue for the materials. Owens Corning also brings claims for trademark dilution as well as unfair competition and deceptive trade practices under federal and state laws.

The trademark registrations for Owens Corning's pink insulation products were the first ever issued in the U.S. for color alone, according to the company's complaint.

"As a result of...

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