Sara Lee, Kraft Fire Opening Salvos In Wiener War

Law360, Chicago (August 15, 2011, 8:20 PM EDT) -- Sara Lee Corp. took its hot dog false marketing feud against Kraft Foods Inc. to trial Monday, blasting Kraft's taste superiority and beef content assertions for Oscar Meyer franks in an Illinois suit that could help define legal limits for advertising claims.

Following Magistrate Judge Morton Denlow's call to “let the wiener wars begin,” lawyers for the two hot dog makers sparred over Sara Lee's allegations that Kraft made false advertising claims that its Oscar Meyer weiners beat out Sara Lee's Ball Park brand in a...
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