Insurer Wants Tudor To Cover Trek's Fight With LeMond

Law360, New York (August 25, 2011, 5:13 PM EDT) -- Lexington Insurance Co. filed suit Thursday in an effort to force Tudor Insurance Co. to cover Trek Bicycle Corp.'s costs in a dispute with ex-cyclist Greg LeMond, who claimed the bicycle maker violated a sublicensing agreement after he criticized Trek endorser Lance Armstrong.

Under a sublicensing agreement, LeMond had allowed Trek to use his name and trademark in exchange for the company's promise to promote and market the brand as effectively as possible, according to the underlying complaint.

Lexington argues in the current suit that it...
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