Developments In ZIP Code Litigation Against Retailers

Law360, New York (September 21, 2011, 12:44 PM EDT) -- A ruling earlier this year on collection and use of consumer ZIP code data in California has prompted a flurry of activity among plaintiffs' lawyers nationwide, as they try to determine whether consumer protection statutes in other states provide similar protections and similar statutory damages.

Evolving Litigation

Back in February, the California Supreme Court held in Pineda v. Williams-Sonoma Stores Inc. that the mere collection of a customer's ZIP code during a credit card transaction violated a California consumer protection statute, the Song-Beverly Credit Card Act...
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