Tesco Told To Kill Misleading Sausage Ad

Law360, Washington (September 14, 2011, 6:15 PM EDT) -- The U.K.'s advertising watchdog ordered supermarket and retail chain Tesco Stores Ltd. on Wednesday to stop broadcasting an ad for its sausages that featured pigs roaming freely in a field when the meat actually came from pigs that lived indoors.

In the television commercial at issue, a voice-over said, “Why not try specially selected, British-farmed, expertly produced, deliciously fresh butcher's choice bangers on your barbie? Quality and freshness at Tesco,” according to the U.K.'s Advertising Standards Authority. The ad contained a scene that showed pigs roaming...
To view the full article, register now.

UK Financial Services

UK Financial Services

Read Our Latest UK Financial Services Coverage

Financial Services Law360 UK provides breaking news and analysis on the financial sector. Coverage includes UK and European Union policy, enforcement, and litigation involving banks, asset management firms, and other financial services organizations.