Tesco Told To Kill Misleading Sausage Ad

Law360, Washington (September 14, 2011, 6:15 PM EDT) -- The U.K.'s advertising watchdog ordered supermarket and retail chain Tesco Stores Ltd. on Wednesday to stop broadcasting an ad for its sausages that featured pigs roaming freely in a field when the meat actually came from pigs that lived indoors.

In the television commercial at issue, a voice-over said, “Why not try specially selected, British-farmed, expertly produced, deliciously fresh butcher's choice bangers on your barbie? Quality and freshness at Tesco,” according to the U.K.'s Advertising Standards Authority. The ad contained a scene that showed pigs roaming...
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