Merchant Beware: Legal Exposure With Online Deal Sites
September 20, 2011, 12:43 PM EDT
Law360, New York (September 20, 2011, 12:43 PM EDT) -- Unknown only a few years ago, online daily deal sites such as Groupon and LivingSocial have become a ubiquitous phenomenon, touted as being of considerable benefit to participating merchants. That may be so, but they also carry a risk of legal exposure that merchants would do well to consider and take prudent steps to mitigate.
Already, Groupon's program has reportedly become the subject of several investigations by state attorneys general and more than a dozen state and federal class action lawsuits. In some of these class...