Reebok To Pay Customers $25M Over Toning Shoe Claims

Law360, New York (September 28, 2011, 3:50 PM EDT) -- Reebok International Ltd. agreed Wednesday to pay $25 million to settle a Federal Trade Commission case in Ohio accusing the company of falsely advertising that its EasyTone and RunTone shoes tone their wearers' legs and buttocks.

In a complaint also filed Wednesday, the FTC claimed Reebok made unsubstantiated claims about its so-called toning shoes, including that they added 28 percent more strength and tone to consumers' buttocks than ordinary walking shoes.

“If you're an advertiser out there, remember that marketing campaigns — no matter how clever,...
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