Reebok To Pay Customers $25M Over Toning Shoe Claims

Law360, New York (September 28, 2011, 3:50 PM EDT) -- Reebok International Ltd. agreed Wednesday to pay $25 million to settle a Federal Trade Commission case in Ohio accusing the company of falsely advertising that its EasyTone and RunTone shoes tone their wearers' legs and buttocks.

In a complaint also filed Wednesday, the FTC claimed Reebok made unsubstantiated claims about its so-called toning shoes, including that they added 28 percent more strength and tone to consumers' buttocks than ordinary walking shoes.

“If you're an advertiser out there, remember that marketing campaigns — no matter how clever,...
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Case Information

Case Title

Federal Trade Commission v. Reebok International Ltd.

Case Number



Ohio Northern

Nature of Suit

Other Statutory Actions


Donald C. Nugent

Date Filed

September 28, 2011


Government Agencies

UK Financial Services

UK Financial Services

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