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Expert Analysis

Protecting Your Trademarks From .XXX

Law360, New York (October 14, 2011, 12:36 PM EDT) -- One thing all Internet domain names (e.g., yourbusiness.com) have in common is the necessity of a top level domain, or "TLD," such as .com, .net, .us or any of over 250 other country-code and generic TLD extensions. As of September 2011, a new TLD, .xxx, has been added. The new .xxx TLD is, as the name suggests, a TLD dedicated to Internet-based adult entertainment. It is a "sponsored" TLD, meaning the public at large cannot register .xxx domain names, only members of the "Sponsored Community," namely, persons and entities affiliated with providing Internet-based adult entertainment content....

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