E.U. Advocate-General Rejects P&G Soap Tablet Trademark
U.S. consumer-products maker Procter & Gamble applied in 1998 to register its range of the detergent tablets for E.U.-wide trademark protection, submitting details of their geometric appearance and color combinations.
P&G's soap tablets highlighted the difficulties of applying trademark criteria to three-dimensional products when the rules had evolved mainly for words and designs, the...
To view the full article, register now.