Innovative Corporate Counsel: Marla Persky

Law360, New York (October 12, 2011, 9:47 PM EDT) -- The billable hour is a thing of the past at pharmaceutical giant Boehringer Ingelheim, where general counsel Marla Persky has handpicked a team of preferred outside firms that share the company's business philosophy and are willing to negotiate fixed retainer agreements in exchange for steady work — earning her a spot of Law360's list of Most Innovative Corporate Counsel.

Persky says the alternative fixed-fee model helps eliminate the natural conflicts that can arise between inside and outside counsel over hourly pay, such as how much time should...
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