Dating Site Targets Ad Agency Over Spot In J-Lo Video

Law360, Los Angeles (October 17, 2011, 9:20 PM EDT) -- The company behind dating website Planet Love Match sued The Kluger Agency Holdings Inc. in Florida federal court Monday, claiming the advertising agency breached a contract to feature its website in a new Jennifer Lopez music video.

Monday’s lawsuit by Internet technology company Global Marketing Resources Inc. shined a spotlight on the pervasive but often unnoticed practice of product placement, where branded goods or services are placed within entertainment content to increase brand awareness.

According to the suit, ad agency head Adam Kluger contacted Florida-based Global...
To view the full article, register now.




Case Information

Case Title

Global Marketing Resources, Inc. v. The Kluger Agency Holdings, Inc.

Case Number



Florida Middle

Nature of Suit

Contract: Other


Virginia M. Hernandez Cov

Date Filed

October 17, 2011

Law Firms


Law360 Pro Say Podcast
Check out Law360's new podcast, Pro Say, which offers a weekly recap of both the biggest stories and hidden gems from the world of law.