Reader's Digest Tries To Whip Up Sale Of Allrecipes

Law360, New York (October 20, 2011, 6:17 PM EDT) -- The Reader's Digest Association Inc. has begun exploring the possible sale of Allrecipes, the world's largest recipe website, in a bid to strengthen its focus on its core magazine brands, the media giant said Thursday.

"The exploration of a sale of Allrecipes demonstrates our commitment to enhancing shareholder value and sharpening our strategic and financial focus on our core master brands, such as Reader's Digest, Taste of Home and The Family Handyman," said Robert E. Guth, Reader's Digest's president and CEO.

Seattle-based Allrecipes sees 24 million...
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