Law360, New York ( October 26, 2011, 1:40 PM EDT) -- Brand owners in the United States need to focus on having adequate written proof of a "good faith intent to use" a trademark when filing an intent-to-use (ITU) trademark application before commercial use of a trademark begins. Under certain circumstances, failure to submit such written evidence can be fatal to the validity of an ITU trademark application in contested proceedings for opposing registration or canceling a registration after being granted....
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