Trends In 'All Natural' Class Actions

Law360, New York (November 10, 2011, 1:20 PM EST) -- Everyone wants to go “green” these days, and that includes companies that make and sell food, beverages or cosmetic products. Unfortunately for these companies, one of the hottest trends in class action litigation are suits against them based on allegations that they are improperly advertising their products as “natural” or “all natural.”

Suits have been filed (or threatened) relating to a host of packaged food products, meat and poultry, hair care and cosmetic products, and even pet supplies.

In most of these cases, the theory is...
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