Jury Sides With Ocean Spray In Pom Advertising Suit

Law360, Los Angeles (December 6, 2011, 4:59 PM EST) -- A California federal jury on Tuesday found that Pom Wonderful LLC hadn't proven advertising and labels on Ocean Spray Cranberries Inc.'s pomegranate-cranberry juice drink duped consumers into purchasing a beverage that contained a only a trace amount of pomegranate juice.

The Los Angeles jury deliberated for less than two hours before delivering its verdict. Pom claimed during the two-week trial that Ocean Spray's drink, which was considerably cheaper and contained only 2 percent pomegranate juice, poached would-be consumers.

“We are pleased with the verdict and that the jury agreed with our view that our labels and advertising on our 100% Cranberry...

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